Rich Simmons is a self-taught Urban Pop Artist from London who gained an international recognition creating the iconic street art image of Will and Kate before the royal wedding. He developed his artistic identity by collective inspiration from various sources and art genres. Such experimentation with styles and movements resulted into a fusion of elements, mainly from comic books, graffiti, and Pop Art.

Rich's aesthetic can be characterized by a provocative subject, sense of humor, vibrant colors, use of handcrafted stenciling, and reclaimed billboards. His art is in high demand and is showcased in New York, Singapore, Baku, Paris, Dubai, Monaco, Geneva, London, and Miami.